Exploring consumers' attitude towards relationship marketing
Year of publication: |
2015
|
---|---|
Authors: | Jones, Michael A. ; Reynolds, Kristy E. ; Arnold, Mark J. ; Gabler, Colin B. ; Gillison, Stephanie T. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 3, p. 188-199
|
Subject: | Consumer attitudes | Customer relationships | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing |
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