Exploring consumers' flow experiences in virtual shopping : an exploratory study
Year of publication: |
2011
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Authors: | Lee, Seung-eun ; Domina, Tanya ; MacGillivray, Maureen |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 2/3, p. 165-182
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Subject: | Internetnutzung | Internet usage | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
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