Exploring consumers' food-related decision-making style groups and their shopping behaviour
Ivan-Damir Anić, Edo Rajh and Sunčana Piri Rajh
| Year of publication: |
2015
|
|---|---|
| Authors: | Anić, Ivan-Damir ; Rajh, Edo ; Rajh, Sunc̆ana Piri |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 28.2015, 1, p. 63-74
|
| Subject: | food shopping behaviour | consumers' decision-making (CDM) styles | market segmentation | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Entscheidung | Decision | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012220622