Preference minorities and the internet
Year of publication: |
2011
|
---|---|
Authors: | Choi, Jeonghye ; Bell, David R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 4, p. 670-682
|
Subject: | Einzelhandel | Retail trade | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | USA | United States |
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