Exploring customer engagement value from relationship benefits
Year of publication: |
2022
|
---|---|
Authors: | Tourchian, Alireza ; Aali, Samad ; Sanoubar, Naser ; Zendeh, Alireza Bafandeh |
Published in: |
International journal of Islamic and Middle Eastern finance and management. - Bingley : Emerald, ISSN 1753-8408, ZDB-ID 2423843-0. - Vol. 15.2022, 5, p. 986-1005
|
Subject: | Customer engagement | Customer lifetime value | Referral | Relationship marketing | Services marketing | Social benefits | Beziehungsmarketing | Kundenwert | Customer value | Dienstleistungsmarketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
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