Exploring customer equity and the role of service experience in the casino service encounter
Year of publication: |
2013
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Authors: | Wong, IpKin Anthony |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 32.2013, p. 91-101
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Subject: | Glücksspiel | Gambling | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Macau |
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