Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail
Year of publication: |
2022
|
---|---|
Authors: | Barann, Benjamin ; Betzing, Jan Hendrik ; Niemann, Marco ; Hoffmeister, Benedikt ; Becker, Jörg |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 2, p. 523-545
|
Subject: | Retail | Acceptance | Brick and Mortar | E-Service | Touchpoint | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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