Exploring customers' switching from native to lightweight apps: a push–pull–mooring framework perspective
Year of publication: |
2022
|
---|---|
Authors: | Chen, Yuan ; Li, Xiaodong ; Li, Qi ; Li, Wenjie |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 122.2022, 12, p. 2633-2656
|
Publisher: |
Emerald Publishing Limited |
Subject: | Switching | Push–pull–mooring framework | Lightweight apps | Native apps | M-channel touchpoints |
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