Exploring determinants of voting for the “helpfulness” of online user reviews : a text mining approach
Year of publication: |
2010
|
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Authors: | Cao, Ray Qing ; Duan, Wenjing ; Gan, Qiwei |
Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 50.2010/11, 2, p. 511-521
|
Subject: | Data Mining | Data mining | Text | Personalisierung | Personalization | Virales Marketing | Viral marketing |
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