Exploring e-promotion in sport national governing bodies
Year of publication: |
2018
|
---|---|
Authors: | Whitburn, Damien ; Karg, Adam ; Turner, Paul |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 5, p. 376-401
|
Subject: | e-promotion | sport | marketing | communications | organisations | national governing bodies | NGBs |
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