Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility
Year of publication: |
2022
|
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Authors: | Kim, Young ; Chon, Myoung-Gi |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 4, p. 760-780
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Subject: | Environmental CSR communication | Gain-loss framing | Narrative message | Supportive CSR behaviors | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Prospect Theory | Prospect theory |
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