Exploring embeddedness, centrality, and social influence on backer behavior : the role of backer networks in crowdfunding
Yuho Chung, Yiwei Li, Jianmin Jia
Year of publication: |
2021
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Authors: | Chung, Yuho ; Li, Yiwei ; Jia, Jianmin |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 5, p. 925-946
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Subject: | Backer behavior | Centrality | Crowdfunding | Embeddedness | Social influence | Social network | Tie strength | Soziales Netzwerk | Soziale Beziehungen | Social relations | Unternehmensnetzwerk | Business network |
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