Exploring ethical consumption of Generation Z : theory of planned behaviour
Year of publication: |
2022
|
---|---|
Authors: | Djafarova, Elmira ; Foots, Sophie |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 3, p. 413-431
|
Subject: | Consumer behaviour | Ethical consumption | Generation Z | Theory of planned behaviour | Konsumentenverhalten | Verbrauchereinstellung | Consumer attitudes | Ethik | Ethics | Theorie | Theory |
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