Language of tourism advertising : a pragmatic approach
Year of publication: |
2012
|
---|---|
Authors: | Djafarova, Elmira ; Waring, Teresa |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 17.2012, 2, p. 233-237
|
Subject: | Tourism advertising | Content analysis | Pragmatics | Relevance theory |
-
Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira, (2016)
-
Golden, Linda L., (2021)
-
Wang, Xiao, (2023)
- More ...
-
Enterprise Systems Adoption: A Sociotechnical Perspective on the Role of Power and Improvisation
Waring, Teresa, (2016)
-
Waring, Teresa, (2009)
-
Challenging gendered leadership and management education
Mavin, Sharon, (2006)
- More ...