Exploring factors influencing consumers' participation in online shopping days : using Double 11 Day as an example
Year of publication: |
2023
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Authors: | Huang, Shiu-Li ; Hung, Min-Shan |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 33.2023, 3/4, p. 133-161
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Subject: | means-end chain | Online shopping day | participation behavior | value | we-intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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