Exploring fans' participation in digital media : transcreation of webtoons
Jinyoung Nam, Yoonhyuk Jung
| Year of publication: |
2022
|
|---|---|
| Authors: | Nam, Jinyoung ; Jung, Yoonhyuk |
| Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 46.2022, 10, p. 1-14
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| Subject: | Webtoon industry | Transcreation | Fan participation | Digital media | Goal hierarchy | Means-end chain | Social Web | Social web | Digitale Medien | Konsumentenverhalten | Consumer behaviour | Mediensektor | Media industries | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.telpol.2022.102407 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226486