Exploring group-buying platforms for restaurant revenue management
Year of publication: |
2016
|
---|---|
Authors: | Heo, Cindy Yoonjoung |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 52.2016, p. 154-159
|
Subject: | Group buying | Social commerce | Restaurant revenue management | Distribution channel | Revenue-Management | Revenue management | Gastronomie | Restaurant industry | Vertriebsweg | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing |
-
Consumers' impulsive buying behavior of restaurant products in social commerce
Chung, Namho, (2017)
-
Decision-making styles of restaurant deal consumers who use social commerce
Seo, Sunhee, (2016)
-
When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki, (2016)
- More ...
-
Heo, Cindy Yoonjoung, (2011)
-
Heo, Cindy Yoonjoung, (2011)
-
Heo, Cindy Yoonjoung, (2010)
- More ...