Decision-making styles of restaurant deal consumers who use social commerce
Year of publication: |
2016
|
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Authors: | Seo, Sunhee ; Moon, Sunjin |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 11, p. 2493-2513
|
Subject: | Segmentation | Perceived risk | Consumer innovativeness | Consumer decision-making styles | Restaurant deals | Social commerce | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Entscheidung | Decision |
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