Exploring how consumer cooperatives might strategically incorporate social media to distribute wine
Jean-Éric Pelet, Basma Taieb, Benoit Lecat, Nic S. Terblanche, Rami Alkhudary
| Year of publication: |
2024
|
|---|---|
| Authors: | Pelet, Jean-Eric ; Taieb, Basma ; Lecat, Benoît ; Terblanche, Nic S. ; Alkhudary, Rami |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 915-928
|
| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchergenossenschaft | Consumer cooperative | Wein | Wine | Weinbau | Wine industry | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507480