Exploring impulse buying in services : toward an integrative framework
Year of publication: |
2014
|
---|---|
Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Marshall, Roger |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 2, p. 154-170
|
Subject: | Consumer impulsiveness | Credence | Experience | Impulse buying | Intangible | Optimum stimulation level | Search | Self-monitoring | Tangible |
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