Impulse buying and variety seeking : a trait-correlates perspective
Year of publication: |
2010
|
---|---|
Authors: | Sharma, Piyush ; Sivakumaran, Bharadhwaj ; Marshall, Roger |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 3, p. 276-283
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
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