Exploring local vs global brand associations in an emerging market using BCM technique
Year of publication: |
2017
|
---|---|
Authors: | Eren-Erdoğmuş, İrem ; Dirsehan, Taşkın |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 20.2017, 3, p. 266-288
|
Publisher: |
Emerald Publishing Limited |
Subject: | Emerging markets | Brand image | International marketing | Brand associations | Brand concept map |
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