Strength of corporate social responsibility as a corporate brand association : general public perspective
Year of publication: |
December 2016
|
---|---|
Authors: | Bawa, Anupam ; Saha, Anirban |
Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 43.2016, 4, p. 313-332
|
Subject: | Corporate brand | Corporate social responsibility | Brand associations | Brand concept map | General public | Corporate Social Responsibility | Markenführung | Brand management | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
-
A framework to attain brand promise in an online setting
Alwi, Sharifah, (2013)
-
Porto, Rafael Barreiros, (2024)
-
Amani, David, (2024)
- More ...
-
Saha, Anirban, (2012)
-
Relationship of brand extension with selected aspects of information processing
Sachdeva, Ruchika, (2009)
-
Arora, Sonia, (2022)
- More ...