Exploring luxury value perceptions in China : direct and indirect effects
Year of publication: |
2016
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Authors: | Sun, Gong ; D'Alessandro, Steven ; Johnson, Lester W. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 5, p. 711-731
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Subject: | China | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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