Understanding luxury consumption in China : consumer perceptions of best-known brands
Lingjing Zhan; Yanqun He
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhan, Lingjing ; He, Yanqun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 10, p. 1452-1460
|
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mittelschicht | Middle class | Wahrnehmung | Perception | Markenimage | Brand image | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009620140