Exploring memory for product names advertised with humour
Year of publication: |
2009
|
---|---|
Authors: | Hansen, Jochim ; Strick, Madelijn ; Baaren, Rick B. van ; Hooghuis, Mirjam ; Wigboldus, Daniël H. J. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 8.2009, 2/3, p. 135-148
|
Subject: | Humor | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
-
Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar, (2006)
-
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian, (2007)
-
Ludl, Michaela, (2007)
- More ...
-
Intuition and unconscious thought
Strick, Madelijn, (2011)
-
The rational unconscious : conscious versus unconscious thought in complex consumer choice
Dijksterhuis, Ap, (2009)
-
The benefits of "sleeping on things" : unconscious thought leads to automatic weighting
Bos, Maarten W., (2011)
- More ...