Exploring perceived channel price, quality, and value as antecedents of channel choice and usage in multichannel shopping
Year of publication: |
2011
|
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Authors: | Yu, Ui-jeen ; Niehm, Linda S. ; Russell, Daniel W. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 18.2011, 2, p. 79-102
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Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Produktqualität | Product quality | Dienstleistungsqualität | Service quality |
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