Impact of fashion innovativeness on consumer-based brand equity
| Year of publication: |
2018
|
|---|---|
| Authors: | Cho, Eunjoo ; Fiore, Ann Marie ; Yu, Ui-Jeen |
| Published in: |
Journal of Consumer Marketing. - Emerald, ISSN 0736-3761, ZDB-ID 2032361-X. - Vol. 35.2018, 3 (14.05.), p. 340-350
|
| Publisher: |
Emerald |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/jcm-01-2017-2066 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012073581