Exploring purchase intention in cross-border e-commerce : a three stage model
Year of publication: |
2019
|
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Authors: | Zhu, Wenlong ; Mou, Jian ; Benyoucef, Morad |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 320-330
|
Subject: | Cross-border e-commerce | Three-stage theoretical model | Hierarchy-of-effects model | Purchase intention | Commitment-involvement theory | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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