The effect of Korean country image and culture contents favor on Mongolian customers' cross-border online purchase intention in Korean products
Year of publication: |
February 2018
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Authors: | Lkhaasuren, Mendbayar ; Nam, Kyung-Doo ; Bang, Dong-Ock ; Kim, Dong-Chun |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 14.2018, 1, p. 1-21
|
Subject: | Country Image | Cross-border E-commerce | Culture Contents Favor | Purchase Intention | Südkorea | South Korea | Electronic Commerce | E-commerce | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenimage | Brand image |
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