The gift of co-creation : what motivates customers to participate
Nicholas Ind, Nick Coates, Katrina Lerman
| Year of publication: |
2020
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|---|---|
| Authors: | Ind, Nicholas ; Coates, Nick ; Lerman, Katrina |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 2, p. 181-194
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| Subject: | Co-creation | Intrinsic motivations | Gift exchange | Brand community | Motivation | Kundenintegration | Customer integration | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Geschenk | Gifts | Markenführung | Brand management | Austauschtheorie | Social exchange theory | Social Web | Social web | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00173-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298769