Exploring social media adoption in small to medium-sized enterprises in Ireland
Year of publication: |
2013
|
---|---|
Authors: | Durkin, Mark ; McGowan, Pauric ; McKeown, Niall |
Published in: |
Journal of Small Business and Enterprise Development. - Emerald Group Publishing Limited, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 20.2013, 4, p. 716-734
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Small to medium-sized enterprises | Ireland | Action research | Effectuation | Permission marketing | Social media adoption |
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