Exploring social motivations for brand loyalty: Conformity versus escapism
Year of publication: |
2011
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Authors: | Labrecque, Lauren I ; Krishen, Anjala S ; Grzeskowiak, Stephan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 18.2011, 7 (18.5.), p. 457-473
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