Virtual World Experiential Promotion
| Year of publication: |
2012
|
|---|---|
| Authors: | Krishen, Anjala S ; Hardin, Andrew M ; LaTour, Michael S |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2012, 1, p. 263-281
|