Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Unai Arzubiaga, Francesco Schiavone, Talal Ali Mohamad and Junsong Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Arzubiaga, Unai ; Schiavone, Francesco ; Mohamad, Talal Ali ; Chen, Junsong |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 8, p. 1734-1744
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| Subject: | Branding | Healthcare sector | Lebanon | Marketing | Private hospital | Success factors | Libanon | Krankenhaus | Hospital | Erfolgsfaktor | Success factor | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Markenführung | Brand management | Privatisierung | Privatization | Privatwirtschaft | Private sector |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401921