Exploring switching behavior of US mobile service customers
Arvind Malhotra and Claudia Kubowicz Malhotra
| Year of publication: |
2013
|
|---|---|
| Authors: | Malhotra, Arvind ; Malhotra, Claudia Kubowicz |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 1, p. 13-24
|
| Subject: | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Innovation | Wechselverhalten | Switching behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723108