What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
Stephanie Hui-Wen Chuah, Malliga Marimuthu, Jay Kandampully, Anil Bilgihan
| Year of publication: |
May 2017
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| Authors: | Chuah, Stephanie Hui-wen ; Marimuthu, Malliga ; Kandampully, Jay ; Bilgihan, Anil |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 124-136
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| Subject: | Perceived value | Customer satisfaction | Switching costs | Alternative attractiveness | Customer loyalty | Generation Y | Mobile technologies | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Mobilkommunikation | Mobile communications | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.01.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697928