Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes
Dong Jenn Yang
| Year of publication: |
September 2018
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|---|---|
| Authors: | Yang, Dong Jenn |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 3, p. 315-332
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| Subject: | Message framing | Communication effects | Smoking cessation | Non-profit marketing | Social marketing | Rauchen | Smoking | Werbung | Advertising | Social Marketing | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Kommunikation | Communication | Experiment | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-018-0201-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011918526