Exploring the country of origin effect : a qualitative analysis of Turkish consumption practices
Burcu Genç and Ayşe Gül Bayraktaroğlu
| Year of publication: |
2017
|
|---|---|
| Authors: | Genç, Burcu ; Bayraktaroğlu, Ayşe Gül |
| Published in: |
Qualitative consumer research. - Bingley, UK : Emerald Publishing, ISBN 978-1-78714-492-7. - 2017, p. 25-50
|
| Subject: | Türkei | Turkey | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520170000014005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763370