Exploring the degree of commercialisation associated with sports marketing activities
Amber A. Smith, David P. Synowka and John S. Clark; Alan D. Smith
| Year of publication: |
2012
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|---|---|
| Authors: | Smith, Amber A. ; Synowka, David P. ; Clark, John S. ; Smith, Alan D. |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 21864925. - Vol. 11.2012, 2, p. 170-200
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868980