Exploring the drivers of B2B end user engagement
Amy Greiner Fehl, Valerie Good and Todd Arnold
| Year of publication: |
2023
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|---|---|
| Authors: | Fehl, Amy Greiner ; Good, Valerie ; Arnold, Todd |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 43.2023, 3, p. 159-177
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| Subject: | B2B end user engagement | experimental design | need to belong | perceived interactivity | sales and service ecosystems | work identity | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2022.2120488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365146