Exploring the hedonic factors affecting customer experiences in phygital retailing
Year of publication: |
2023
|
---|---|
Authors: | Banik, Shanta ; Gao, Yongqiang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-10
|
Subject: | Phygital retailing | Customer experiences | Mental imagery | Entertainment | Aesthetics | Decision satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Ästhetik |
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