Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Year of publication: |
2023
|
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Authors: | Aslam, Usman |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-11
|
Subject: | Retail fashion chatbots | Customer experiences | Triangulation | Customer expectations | Usability | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Textilhandel | Textile distribution | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
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