Exploring the impact factor o positive word-of-mouth influences satisied customers
Year of publication: |
2015
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Authors: | Su, Yi-Liang ; Lin, Tom M. Y. ; Chang, Sue-Ting |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 26.2015, 3/4, p. 430-444
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Subject: | satisfied customers | positive word-of-mouth | perceived risk | product involvement | tie strength | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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