Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors
Year of publication: |
2016
|
---|---|
Authors: | Helm, Sabrina Verena ; Renk, Uwe ; Mishra, Anubha |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 1/2, p. 58-77
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Branding | Internal marketing | Employees | Corporate branding |
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