Exploring the impact of sales technology on salesperson performance : a task-based approach
Year of publication: |
2011
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Authors: | Eggert, Andreas ; Serdaroglu, Murat |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 2, p. 169-185
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Subject: | Vertrieb | Physical distribution | Beziehungsmarketing | Relationship marketing | Bürotechnik | Office technology | Technologie | Technology | Arbeitsleistung | Job performance | Außendienst | Field sales force | Pharmaindustrie | Pharmaceutical industry |
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