Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong
Holly Ng, Tilo Li, Eugene Li
| Year of publication: |
2024
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| Authors: | Ng, Holly ; Li, Tilo ; Li, Eugene |
| Published in: |
International journal of business & management : IJoBM. - Prague : [Verlag nicht ermittelbar], ISSN 2336-2197, ZDB-ID 2807300-9. - Vol. 12.2024, 1 (21.4.), p. 31-46
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| Subject: | Smartphones | Service quality | Brand trust | Attitudinal loyalty | Repurchase intention | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Hongkong | Hong Kong | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Mobiltelefon | Mobile phone |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20472/BM.2024.12.1.003 [DOI] hdl:11159/654062 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583944