Exploring the impact of social norms and online shopping anxiety in the adoption of online apparel shopping by Indian consumers
Year of publication: |
April-June 2015
|
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Authors: | Srinivasan, Rama |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 2, p. 177-199
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Subject: | Department of Apparel Merchandising and Design | Iowa State University | Ames | Iowa | USA | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | United States | Bekleidung | Clothing | Indien | India | Soziale Norm | Social norm | Innovationsakzeptanz | Innovation adoption |
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