Antecedents of customers' attitude and intention towards online shopping of apparel in India
Year of publication: |
2022
|
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Authors: | Ahlawat, Pardeep K. ; Kumar, Pankaj ; Kumar, Parveen |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 26.2022, 4, p. 460-484
|
Subject: | India | online shopping | apparel | customers' attitude | intention | Konsumentenverhalten | Consumer behaviour | Indien | Online-Handel | Online retailing | Bekleidung | Clothing | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing |
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