Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Jie Zhang; Wei-Na Lee
Year of publication: |
2012
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Authors: | Zhang, Jie ; Lee, Wei-na |
Published in: |
Journal of internet commerce. - Binghamton, NY : Haworth Press, ISSN 1533-2861, ZDB-ID 21369008. - Vol. 11.2012, 1/4, p. 117-138
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